Branding is one of the most important aspects of a successful business and one of the easiest ways to secure your branding is through effective website design. However, don't worry if it sounds daunting, as we're here to show you that it doesn't have to be stressful. With these top tips, you can force your brand into shape ready for a successful 2018.
Branding in a modern, digital world
First things first, you need a working website, and a good one at that. Impressive website design is crucial for building your platform. Nowadays, when someone wants to find something out about your business, they will search online. If they can't find contact details, the correct information about your business or prices, they may just look somewhere else.
Your website design needs to be inviting, impressive and engaging. Think about the landing page - does it scare people away? The content of your website also needs to be relevant and informative - if you are a hairdressing company there is no reason why you should have information that describes '5 tips on how to improve your mindset'. Instead, a blog called '10 things your hair says about you' is far more beneficial as it will draw appropriate potential clients in. The first port of call is now your website, so make it stand out!
Definition is key
You need to define your brand. If you can't explain your business, then how will other people be able to understand it? Similarly, if it isn't clear on your website exactly what your company does, then this will also have a negative effect. Create a page on your website and include sections such as "What we do", "Our history", "Who we are" and "Our methodologies". Your brand and the website design should promote your services, connect with customers and show why you are different from every other business in the market.
Keep your brand original
All too often, businesses find a website design that they like and copy. However, refrain from doing this! People love individuality so use this to your advantage. Clients have chosen your business because they are interested in your services so be authentic. What's more, an original website will make your brand stand out and be memorable.
To speak to one of our experts about building your brand and improving your website design, get in touch with Orangesoft today.