Are you wondering if your website is good enough? Has it been stagnant for a few months or maybe even years? If you have been maintaining your website and updating content, then perhaps the problem is somewhere else. Here are top 3 advice from web design experts being in the game for years.
1. Solve problems.
“Most websites are written around how great you are and not what problem you solve," says Chris Brogan, New York Times best-selling author of nine marketing and business books. " ‘You want better skills and strategies for business? We’re here to help.’ See? "That’s the challenge. Make your buyer the hero.”
2. Focus on results, not features.
So says Jacob Cass, who runs the popular design blog JUST Creative. “Instead, tell your potential customers the benefits that your product or service will do for them," Cass says. "A classic example of this is a drill. Customers don't want a drill, they want a hole in the wall. So focus on the quality of the holes and how easy it was to create those holes -- not the actual drill itself.”
3. Get to know your customers before they need you.
“People don’t randomly click on stuff and buy stuff,” says Larry Kim, founder of WordStream, the world’s largest pay-per-click software company. “They favor the brands they know and love. Repeat visitors (people who have heard of you) have two to three times higher click-through rates than new visitors (people who are just getting to know you)," Kim says. "So figure out ways to get in front of your target market before they decide they need to buy your products/services." Doing so will dramatically bias outcomes in your favor.
Are you guilty of not figuring this out yet? Don’t worry, it’s always a learning experience on the internet. Figuring out how to get attention may seem simple as moving from A to B, but in reality it’s much trickier than that. Looking for a professional help with your website? Give us a chat!