Landing pages are purely designed to focus on ensuring users convert and don’t get distracted in the process. To put it simply, if you’re running your own PPC campaign, then a landing page should be considered mandatory in order to make sure it generates the best outcome.
You can completely tailor your landing page to suit your target market, rather than leaving it all to chance by sending them to the home page with no clear purpose.
So, if you understand the excellent benefits that landing pages offer, the next step is to implement one into your campaign. Where do you begin? What makes the perfect landing page?
Here are top 5 tactics to use when you are looking to increase your conversion rate.
Don’t be afraid to show prices
There is a common misconception that showing prices will immediately put a user off enquiring. However, this isn’t always the case. If you charge a fixed price or are promoting a special offer, then you shouldn’t be ‘afraid’ to show these off.
Showing off your pricing options immediately increases your close rate, as users will already know what they’re signing up for. There will be no hidden surprises which may put them off further down the line.
Think about using video
Video has become one of the most powerful pieces of content in recent years, suggesting that it’d be a pretty logical idea to include one on your landing page. Not only will using video increase the duration of time a user is on your page, it’ll be able to portray a stronger message that you are trying to get across.
Video allows you to explain a service in full detail, and can be made far more exciting than a standard piece of text.
Think carefully about the copy
Essentially, a landing page is there to persuade a user to convert. However, it could be the most visually-appealing landing page ever created. But, if the copy isn’t just as persuasive, you’re going to lose a lot of leads. Take time thinking about the structure and language used in your copy – it’ll make the world of difference.
Call to action!
Your call-to-action is going to be the last thing a user interacts with when converting with your landing page. The secret is to make it short, sweet, and obvious. No user is going to want to search for a call-to-action; they’ll simply bounce if they aren’t persuaded to click.
Give them a treat
When a user converts on your landing page, it’s nice to divert them to a ‘thank you’ page. This adds a slightly more personal touch to the conversion and also reassures them that they have completed the action.
Not only this, but a thank you page provides you with a great opportunity to give the user a valuable asset which will make them like you even more. It’ll be sure to build further trust and make the user feel more worthy.
Are you looking to create a landing page or revamp your website? Get those conversion rates now! Chat with us.