So you’re looking to update your SEO strategy, you’ve been using the same keywords for years and for some reason traffic isn’t doing well. If this is what you’re facing, then here are some tricks & tools you should use to update your keywords. It’s so easy, anyone can do it!
TRICKS
Read Up On The Right New
You’ve probably followed a ton of experts on social media. Try following industry leading blogs as well. A clear insight on the latest information can’t be updated on a simple Facebook post.
Plus, blogs usually include videos or useful links that will inform you more.
So bookmark your favourite blogs and read up.
Add Long Tail Keywords
Long tail keywords are keywords that include more than three words or phrases. They yield less search volume and have less competition. Still, it is very useful in driving relevant traffic to your site. It’s also a way for you to push out your unique selling point and specify what you’re providing.
Pay Attention To The Big Players
Big brands in the industry have more understanding on the where the direction will take. More often than not, they are the ones who influence where the direction should lead to. Study them and pay attention to what they are pushing out.
TOOLS
Always use industry leading tools to research your keyword. Here are the best tools that give you data on the volume search, keyword competition, similar keywords, and trending patterns across the globe.
Follow these simple tricks, use any tools above that suit to your liking, research well, and you’ll see more promising results. Don’t forget to always update!