Generally small businesses are prudent in their expenditures, spending only on the necessities or as and when it is required. As a result, some business owners refuse to invest in a quality website as they are under the impression that it will put a huge dent in their budget.
Moreover, since most Malaysians are on Facebook, having a Facebook page is thought to be more than enough to bring mileage to their online presence. However, this perception is far from the truth, and by extension, an effective website is still the best way to reach out to potential clients. In order to have a professional looking website, it is recommended to engage the service of a web development agency for professional web development.
Here are some of the reasons why small businesses need it:
As an effective marketing tool
There are various forms of marketing that small businesses can venture into. While the most common would be to distribute print materials, such as brochures or flyers, a comprehensive website can achieve the same objective but at an even higher and faster conversion rate.
Once the website is launched, you only need to provide essential information in your print materials to drive potential clients to your website. Doing this not only helps to reduce the amount of information in your print materials, it also helps to reduce the quantity and frequency.
Expand and accelerate your sales volume
Think of your website as the digital version of a 24-hour convenience store. Similar to how the stores advertise, promote and sell their products and services in the physical store, your website allows your business to be accessible and used 24-hours a day. Just make sure the website has up-to-date information about your company and business operations.
Information such as current and upcoming promotions, new products and services as well as an e-commerce platform with the ability to facilitate safe and secure sales transactions. This information is crucial as it can further persuade potential clients to make direct purchases online, at any time of the day.
Connecting with the global marketplace
Small businesses typically have their own client base, however, not many are able to extend it beyond their locality. One surefire way to attract and connect with new customers in your city or even across borders is through your website.
At this age, the vast majority turn to the Internet for solutions. Whether they are looking for a good buy, a new product or service, or a reliable supplier, a professional website enables you to position your business as a solution to their needs. Essentially, a professionally developed website is optimized with search engine optimization (SEO), making it easier for potential clients to find your company, and to become familiar with your business.
Unprecedented levels of credibility and trust
Clients usually expect and prefer businesses that have a well-designed and user-friendly website where they can learn more about the company, its products, services, current promotions, investment options as well as contact details.
Word-of-mouth marketing is still by far the best form of marketing, however, people are getting more curious and if they want to find more information about your company, not many would have the resources to go to your office.
Most, would go on the Internet. If they are not able to find you on the Internet, it could affect your reputation as a credible and trustworthy company. Worse off, they could move over to your competitors, who happen to have their very own website.
Professional websites are affordable
A professional-looking website does not necessarily have to be expensive. Nowadays, there are plenty of professional website development packages in the market that can be tailored to suit the budget and everyday business needs of every small business.
The fees often include specific advice and recommendations on creating a professional website. In terms of website maintenance, the price is highly affordable as compared to other forms of marketing. Considering the potential market and amount of sales you can get with a website, this is a cost-effective way to scale-up your business.
Now all you have to do is approach a professional web developer and you will soon be on your way to promote and sell your products and services on the global platform. Contact Orangesoft or JinggaWeb for a professional and affordable website services.